Our Goal: have a certified welcoming church & BIG advertising
Equipping and encouraging the congregation and committee members with welcoming skills through training and love so they are ignited with the passion of the Holy Spirit and are educated to welcome everyone warmly.
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HOW?
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The messages and media choices are designed for Seekers (those who are either outside a faith community or dissatisfied with their current one, and are longing for a different spiritual experience.)While the primary target is 18-34 years old,the message is relevant for audiences both younger and older.
“Rethink Church” bears a dual message strategy for church “outsiders” and insiders alike. To our unchurched, young adult neighbors, it says, “Think about your spiritual journey and what churches may have to offer you.” To ourselves, it may say, “Think about whether you have anything that young adults would want.”At the same time, the campaign will speak to the people in the pews of The United Methodist Church. It will call us to see our local church in a much broader way – not solely as a building in which we worship, but as a means into our communities that we may live out our faith by touching people’s lives.
As the awareness created by the campaign draws seekers to congregations, local churches will have an opportunity to show, by doing, what rethinking church looks like.
REACH YOUNG ADULTS
Research shows young adults are inclined against mainline denominations. The campaign will challenge them to think of church, not as a motionless institution, but as a movement of people empowered to transform the world. It will urge them to think of church, not as a noun, but as an action verb – a movement of people seeking to make disciples of Jesus Christ by gathering in buildings on Sunday, seeing the world as its parish and doing faithful things in it.Invite your congregation’s young adults to make recommendations about how your church might participate in “Rethink Church.”
Deputize them to be the “Rethink Church” brains for your congregation, and take their ideas and counsel to heart.
